The U.S. is estimated to have approximately 500,000 billboard structures. As with most industries a few companies dominate the billboard business. The three largest billboard sign owners are Lamar Outdoor Advertising, Clear Channel Outdoor and CBS Outdoor. These three companies own the majority of billboard displays in the United States. Thousands of other billboard companies operate in the United States ranging in size from large multi-state companies to small mom and pop billboard operators. Some billboard companies you may be familiar with - Fairway Outdoor, Norton Outdoor, Steen Outdoor, Interstate Outdoor, Windsor Outdoor, Stott Outdoor, Reagan Outdoor, Yesco, Van Wagner, and Keystone Outdoor. You can visit the Outdoor Advertising Association of America for more information on billboard companies in your area.
Outdoor advertising has been around since . . . the early cavemen. Billboard signs have certainly evolved over the years. In the early days billboards were often constructed of many wood beams and poles. Billboard erectors evolved to just utilizing a few large wooden poles to construct their advertising signs. Then, came the advanced concept of using steel I beams. The steel I-beams looked better and lasted longer. The latest advance in structure construction has been the mono-pole billboard. The single pole design used with many new signs requires a small foot print on the ground and is aesthetically more pleasing then the wooden signs.
Billboard advertisements on poster displays used to be printed on paper and installed on the billboard like wallpaper. These ads did not hold up well long term and came off in inclement weather. Now most poster displays hold a single sheet of printed recyclable material. Digital billboards are another great advancement in the industry. The digital billboard signs allow the advertiser to change their ad remotely from their computer. This has made a huge difference in the ability of outdoor advertising to provide time sensitive information to viewers.
Property owners with a billboard on their land can sell their billboard lease to an easement acquisition company. Outdoor Equities is an easement acquirer actively buying billboard leases. You can visit Outdoor Equities for more information on turning your lease into cash now.
Do you know why outdoor advertising is so popular with businesses?
-Outdoor advertising is affordable.
-Billboards are one of the few ways to reach the masses.
-Outdoor advertising is working 24/7 delivering the advertisers message.
For information on buying billboards and selling billboards visit outdoorbillboard.com. On this website you can browse listings of billboard signs for sale or rent categorized by the state they are in. You can also view a billboard forum, and outdoor advertising related press releases.